High Street Banner Program

The Village of Covington under Ordinance 06-23 established a banner program for the 28 poles along High Street.  The regulations, which are available for download below list the following items as the purpose of the program:

1. The promote community events and the Village in general through the installation of properly designed and installed banners on street poles.
2. To complement the aesthetic appearance of the Village by introducing color, a sense of excitement, and community feel through colorful and properly design banners.
3. To allow individuals and organizations to participate in the financing of this program through sponsorship.
4. To create an effective administrative process to manage the High Street Banner Program.
5. Pursuant to Ordinance 06-23, the Village Administrator is hereby authorized to establish an administrative process, policies, guidelines and fees to implement a carry out the High Street Banner Program consistent with the purpose of such program.

General Banner Guidelines

1. All banners shall be printed on both sides of the banner fabric.
2. High Street Banners shall be made of marine acrylic canvas or heavy reinforced vinyl resistant to ultraviolet rays, mold, and mildew.
3. Each banner shall have two (2) double stitched reinforced hems and two (2) brass grommets.
4. Banners shall be 24” x 36” in size.
5. Banner arms have been placed on Village-owned poles and will be maintained by the Village of Covington.
6. Banners shall not be used for the advertising or promotion of commercial products, corporate entities, or services by the sponsoring agency, organization or person.
7. Banners shall not be used to convey political messages or campaign or religious messages.
8. Banners shall not contain any offensive, hateful and/or negative messages or graphics. The Village at its sole discretion may refuse to accept and/or fulfill an order for any banner containing language or graphics with a questionable message as deemed by the Village.

Application Process

Interested sponsors will need to complete and submit the application form which is available here.

Once completed, the application along with the required fee, shall be brought to the Government Center for consideration.

Sponsors for Community Event Banners and Welcome / Seasonal Banners shall follow the following guidelines:

1. To ensure that individuals, groups and organizations have equal access to the High Street Banner Program, a list will be created on a first come, first served nature, to assure all agencies, organizations, and individuals have an ability to sponsor a banner if they wish.
2. The Village Administrator’s Office reserves the right to limit the number of banners a particular agency, organization or individual can sponsor to no more than fourteen (14) of the available banners. This requirement may be waived by the Village Administrator’s Office in the event there is not enough demand for banner sponsorship.
3. Sponsor name can be reflected at the bottom of the banner in an area no larger than 5” by 16”. No corporate logo or trademark is permissible. The sponsor’s name shall be in Arial Black Font and utilize one or two lines. Additional characters may reduce the size of font.
4. The Village Administrator’s Office shall determine placement location of the banners within the Village and will have the right to implement the program in phases to insure its manageability.
5. The Village of Covington is not liable for any damage to the sponsored banner due to vandalism and natural calamities. Any banners that are determined to be damaged and defective by the Village Administrator or his designee will be removed.
6. In the event of imminent high wind, the Village of Covington has the right to remove the banners from poles and reinstate such banners when appropriate.
7. Banners shall be considered the property of the Village of Covington and are not required to be returned to sponsoring agency, organization or individual for use anywhere else.

Types of Banners

Hometown Heroes Banners

1. The Village of Covington Hometown Hero Banner Program allows residents to pay tribute and honor family members that are active miliary service personnel, veterans, or sacrificed their life while serving in the armed forces.
2. Sponsoring individuals are required to provide:
   1. Full name, rank, and name of branch of service
   2. An image of the honoree. (Printed Photographs must be at least 8” x 10” and be in color, black & white, or sepia toned (brownish). Digital Photographs must be at least 24” x 24” and 300 dpi in JPEG, TIF, or PNG formats. Web images or cellphone photos of original images are not acceptable as the quality will degrade when put onto the banner.
   3. A completed application, which is due by April 1st for the first block of the year, and August 1st for the second block of the year, which includes all required information and documentation to meet the requirements of the program.
3. The fee per banner shall be setout below.
4. To qualify for a banner, honorees must meet the following requirements:
   1. Active-duty or honorably discharged military personnel of the United States Armed Forces; AND
   2. Current Village of Covington resident, Covington is individual’s hometown, OR
   3. An immediate family member of a Covington resident.
5. Honorees will be prioritized on a first-come, first-served basis with a list being created for all honorees to assure everyone who wants to be honored has a chance to be honored.
   1. 28 honorees will be honored each block.
   2. Priority will be given to first-time honorees.
   3. Banners will be up for roughly two (2) months. The Village anticipates 56 honorees per year (two blocks of Hometown Heroes banners, per the timeline below).
6. Banners shall be considered the property of the Village of Covington and are not required to be returned to sponsoring agency, organization or individual for use anywhere else.

Community Event Banners

1. The Village of Covington wishes to support local events through its banner program and will allow sponsoring agencies to apply for Community Event Banners.
2. Sponsoring agencies are required to either provide:
   1. A complete banner design that is 24” x 36” and in .PNG or .JPG format for review and approval by the Village Administrator
   2. Images and wording that they would like designed on a banner for the Village Administrator’s Office to layout for their confirmation.
3. Applications for Community Event Banners shall be completed and approved at least 90 days prior to the first day banners are to be installed.
4. Sponsored banners shall be installed for a minimum of sixty (60) days in a calendar year corresponding to the life expectancy of the banner. The proper and safe installation of the banners shall be under the supervision of the Village of Covington.
5. The fee per banner shall be noted below.
6. Location of banners along High Street is not guaranteed.

Welcome / Seasonal Banners

1. The Village of Covington shall have Welcome and Seasonal Banners that go up throughout the year which do not relate to any specific event or timeframe.
2. Examples of welcome or seasonal banners would be “Welcome to Covington”, “Live, Work, Play”, “Fall”, or other similar wording supported by imagery.
3. These banners may also include a sponsoring agencies name, as defined within the program regulations, with fees noted below.

Banner Fee Schedule

Banner Timeline